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Found our first niche: writing audio-visual scripts for telecommunications products. First projects: introductions of new electronic products marketed by AT&T and Southwestern Bell Telephone Company. |
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Began three-year relationship with AT&T to plan communications strategies for breakup of Bell System on 1/1/84. |
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Wrote our first sales promotion material for Anheuser-Busch. |
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Wrote our first financial analyst presentations for Monsanto. |
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Wrote our first national sales meeting speeches and presentations for Ralston Purina. |
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With staff of four full-time writers, incorporated under the name, CorpWrite Ltd. |
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Began presidential relationships, as regular speechwriters for the presidents of 7-UP, Fisher Controls, and the Grocery Group of Pet Incorporated; wrote first marketing materials for ethnic target audience. |
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Wrote our first annual report, for Southwestern Bell Corporation. |
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Began writing for TQM initiatives, the start of ongoing involvement in communications designed to change corporate cultures. |
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Began functioning as creative director for management conferences, in addition to writing for them; wrote first category management material for Continental Baking Company. |
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Negotiated our first retainer relationship, with the president of MultiMedia Broadcasting; wrote first business plan to secure venture capital for start-up company. |
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Began our first ongoing relationship with a European executive, the president of Volkswagen of America; wrote first speech for delivery to an exclusively European audience. |
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Served as creative director for our first truly global conference: Volkswagen Group Management Conference. |
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Wrote our first book: Shell Oil/Wood River 75th Anniversary History Book. |
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Extended national client base, as out-of-town billings exceeded in-town billings for first time. |
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Wrote annual report copy for eight companies, including Texas Instruments, Monsanto, and R.R. Donnelley & Sons; wrote our first scripts and package copy for CD-ROM products. |
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Served our first "virtual" client, writing business plan and marketing materials for start-up biotech company collecting input and delivering final products exclusively over the Internet. |
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Provided extensive "spin-off" communications support for Solutia, the $3 billion chemical company divested by Monsanto. |
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Got our first taste of the unique rhythms of the dot.com revolution when we pulled an all-nighter on site at the Millennium Broadway Hotel in NYC, in support of a major product launch for a software development company. |
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Expanded our base of experience in the high tech industry to include photomasks - devices that play a key role in the optical lithography processes used to manufacture semiconductors. |
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Designed and directed a business theater event presented by Gartner Group, exploring successful e-business strategies; interviewed experts from Harvard to Silicon Valley, from venture capitalists to Internet pioneers, and wrote a fictional e-banking case history that served as the focal point of a day-long, free-form inquiry. |
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Completed our first writing assignments in the $3.8 trillion travel industry, on behalf of Sabre - a leading provider of technology for travel marketing and distribution services. |
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Opened our first “branch office” in Chicago...when Bill Seyle took up residence in the Windy City, to serve his growing base of clients there. |
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Published our first e-books—"How to Write an Effective Business Speech or Presentation" and "How to Deliver an Effective Business Speech or Presentation"—available for purchase at www.yourinformationcenter.com |
